National Consumer Survey Names Bronson Best Area HospitalNovember 09, 2007 National Research Corporation (NRC) recently presented Bronson Methodist Hospital with the 2007/2008 Consumer Choice Award for the Kalamazoo-Battle Creek area. This is the fifth year in a row that Bronson has received this honor. The award identifies hospitals that healthcare consumers have chosen as having the highest quality and image based on responses to four questions – Which hospital is your top choice for: 1) best overall quality, 2) best image and reputation, 3) best doctors, and 4) best nurses? NRC CEO Michael D. Hays said recipients are determined by consumer perceptions on multiple quality and image ratings collected in the company’s annual NRC Healthcare Market Guide® study. Of the 3,000 hospitals named by consumers in the study, the chosen facilities rank highest in their Metropolitan Statistical Areas (MSA’s), as defined by the U.S. Census Bureau. The 2007/2008 NRC Healthcare Market Guide surveyed over 200,000 households representing over 400,000 consumers in the contiguous 48 sates and the District of Columbia. Bronson was selected for the Consumer Choice Award by residents of the Kalamazoo-Battle Creek area demonstrating their knowledge of the hospital’s reputation for quality healthcare. The 2007/2008 Healthcare Market Guide is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contain more consumer responses than the NRC study. The study has a margin of error of + or – 0.2 percent at a national level. National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement. About Bronson Methodist Hospital Bronson Methodist Hospital, located at 601 John St. in downtown Kalamazoo, Mich., is the flagship of Bronson Healthcare Group, a not-for-profit healthcare system serving all of southwest Michigan and northern Indiana. With 380 licensed beds and all private rooms, Bronson Methodist Hospital provides care in virtually every specialty—cardiology, orthopedics, surgery, emergency medicine, neurology, oncology—with advanced capabilities in critical care as a Level I Trauma Center; in neurological care as a JCAHO certified Primary Stroke Center; in cardiac care as the region’s only accredited Chest Pain Center; in obstetrics as the leading BirthPlace and only high-risk pregnancy center in southwest Michigan, and in pediatrics as one of only four children's hospitals in the state. The hospital is the recipient of the 2005 Malcolm Baldrige National Quality Award, the nation's highest presidential honor for quality and organizational performance excellence, and was named one of the nation's 100 Top Hospitals for 2005 by Solucient. Bronson Healthcare Group is one of Kalamazoo’s largest employers. For five consecutive years, it has been ranked by Working Mother magazine and for three straight years by FORTUNE as one of the nation’s 100 best companies to work for. With a workforce of more than 4,100, Bronson makes a significant contribution to the local economy. Annually, Bronson provides more than $37 million in community benefits through outreach and charitable care for the un- and under-insured. Bronson also serves the largest percentage of Medicaid patients of any Michigan hospital outside of southeast Michigan. ###
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