Bronson Positivity^SM is the positive momentum driven by our constant pursuit of excellence. People in our community deserve the best. That’s why Bronson is a national leader in healthcare quality, and why we are so passionate about providing each and every patient and family with the best possible care. We are always working to achieve what matters most to you. That’s what Bronson Positivity is all about. And, what sets us apart from other hospitals.

Bronson = highest quality medical outcomes.
Bronson’s exceptionally high quality standards enable us to always do what’s right for our patients and their families. We are empowered as individuals and as teams, to apply our skills and experience to help patients get the care they need, no matter what it takes. We have the determination to learn and improve, and an unwavering commitment to lead the coordination of care in this region so that every patient gets safe, timely, and effective treatment. What’s more, Bronson facilities, technology and evidence-based processes give us the tools we need to deliver optimal care for every patient, every time.

Bronson = a positive experience.
Warm smiles, big hearts and a passion for excellence are hallmarks of Bronson’s culture. We always go the extra mile to make sure that a visit to Bronson is the best it can be. We listen carefully to what our patients are telling us and work collaboratively to focus on what matters most to them. By putting each patient and their family at the center of our work, we demonstrate the dignity and respect we have for each individual we serve. This unwavering commitment to serving others combined with the unique healing environment of our facilities helps make the patient experience at Bronson an exceptional one.

Bronson = a better community.
For more than a century, we have provided the highest quality care to all people, regardless of their ability to pay. Locally owned and governed, Bronson is a good neighbor whose decisions are based on doing the right things today, so we can reinvest in this community and stay strong for the future. Our values and actions are woven into the fabric of southwest Michigan, helping to safeguard its physical, social and economic wellbeing for generations to come.

Bronson Positivity^SM Campaign
Our Bronson Positivity^SM ads capture and communicate the spirit of the Bronson brand in a relevant and emotional way. Our patients deserve the best possible care, and these ads reassure you that Bronson is the best place to get it.

Television Ads

	Dad's Fine This ad represents the experience of a family waiting to hear news about the outcome of their husband's/father's emergency surgery. Our own Trauma Surgeon Scott Davidson is featured.
	Mom's Home This ad represents a mom's homecoming after a successful cardiac (or other) procedure at Bronson.

Print Ads

I Wasn’t Going to Sit Around Waiting for My Back to Heal Back pain can prevent you from doing the things you want to do. Minimally invasive back surgery at Bronson can help you go from flat on your back to back on your feet in less time than traditional back surgery.

I Didn't Know I Was a Competitive Person Until I Took On Cancer Being diagnosed with breast cancer is scary. Bronson is the only hospital in southwest Michigan offering a patient navigator service to women diagnosed with breast cancer to enhance the quality and continuity of care.

	My Heart Was in the Game, But My Hip Wasn't There are many reasons a hip goes bad – genetics, arthritis, aftereffects of an old injury.  If you're considering hip surgery, go where surgeons feel they do their best work – choose Bronson.
	How to Tell Your Mother You've Had a Stroke A stroke can happen at anytime, to anyone – even a 46-year-old women. When it does, the specialized team of stroke nurses and physicians at Bronson are here to help save your life.

May Your Fears be as Small as Your Scars Does the idea of surgery scare you? Then consider minimally invasive surgery at Bronson using the da Vinci® system.

	Your Body is a Champion Fighter Are you a “weekend warrior”? If so, Bronson orthopedic and physical therapy experts are ready to get you back into fighting shape.
	Your Heart is in the Right Place Is your heart in the right place? The team of specialists at Bronson’s Top 100 Heart Hospital are equipped to put your future back into motion.
	The Bar is High This ad acknowledges the people of Bronson, for their 'raise the bar' spirit that has resulted in Bronson becoming a national leader in healthcare quality.
	We're Bringing Back Positivity This ad acknowledges the challenging times we are living in and reassures people in southwest Michigan that Bronson is here to help them through it all.

Radio Ads
Stroke Care Radio Ad
Challenging Times Radio Ad
Cardiac Care Radio Ad