Mission, Vision, Values

Mission, Vision and Guiding Principles


Together, we advance the health of our communities.


An exceptional healthcare experience for every person, every time.

Guiding Principles

  • Our purpose is to support Bronson Healthcare in carrying out its mission and vision to meet the health needs and expectations of people in the communities Bronson serves.
  • As the philanthropic arm of the healthcare system, we seek to contribute meaningfully to Bronson programs, services, partnerships and strategic initiatives that impact the overall health of our communities.
  • Philanthropy is necessary for Bronson Healthcare to meet its growing
    capital and programmatic needs.
  • Our organization’s strength is dependent upon a highly effective
    foundation staff and board, engaged executive leadership, and a
    committed healthcare system board.
  • We seek to create and nurture an internal culture of gratitude through
    strategic inclusion, and participation from employees, leadership, and
  • We strive to connect the generosity and kindness of patients, families,
    organizations, and the community at large with Bronson Healthcare
    and its healing mission and critical work.
  • We approach our role in philanthropy with humility, integrity, and
    respect for others.
  • We seek to practice the values of diversity, equity, and inclusion in
    our culture and our distributions.
  • We seek first to understand and to facilitate an open, collaborative,
    respectful and transparent environment.
  • We support research that develops innovations to close the gap
    between what is actually happening and what should be happening.
  • We adhere to the donor’s rights as outlined by the Association of
    Fundraising Professionals.

Who We Are