Bronson Advanced Radiology Services Opens New Eco- Friendly Building June 23

June 10, 2008

Bronson Advanced Radiology Services (BARS), located at 524 S. Park in downtown Kalamazoo, is set to open its new $6.8 million facility on June 23, 2008. The nearly 30,000 square foot facility was constructed according to LEED-certification standards to create a more efficient, eco-friendly building. It replaces the current building on that site, originally a church, which has been renovated many times over the years to accommodate the growing radiology service.

Bronson Healthcare Group and Advanced Radiology Services, PC-Kalamazoo Division, established Bronson Advanced Radiology Services as a joint venture in 2004. The physician group, which traces its roots to 1897, has occupied the current facility since 1976. With the opening of its new facility, BARS is adding two new diagnostic services for patients: nuclear medicine testing and a lab draw station. Other diagnostic services provided include magnetic resonance imaging (MRI), computed tomography (CT), mammography, bone densitometry (DEXA), ultrasound, and general diagnostic X-ray. In addition to BARS, the 23 radiologists on staff interpret medical images at all Bronson diagnostic testing sites, and other healthcare locations throughout southwest Michigan. They perform thousands of procedures within their respective subspecialties each year.

Eduardo Crotte, M.D., medical director for BARS, says, “We are extremely pleased to be able to enhance services for our patients while maintaining our downtown location and doing our part to help the environment. With more than a century of service here, we share Bronson’s dedication for reinvesting in the heart of our community.”

The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. The new BARS facility is just the latest in Bronson’s green efforts, dating back to 1996 (see fact sheet attached). LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health:

  • Sustainable sites

  • Water efficiency

  • Energy and atmosphere

  • Materials and resources

  • Indoor environmental quality

  • Innovation and design process

Many construction, architectural and sustainable design features were incorporated in the BARS facility to prevent pollution, conserve energy and promote recycling. The new facility is also more efficient due to improved service adjacencies and flow within the building, as well as the wireless technology incorporated for enhanced communication.

The construction management company for the project is CSM Group of Kalamazoo and the architect is Diekema Hamann Architecture + Engineering, Kalamazoo.

According to Vicki Nelson, a senior principal and board certified specialist in healthcare architecture for Diekema Hamann, “Everyone on our staff is LEED-accredited, so we appreciate Bronson’s and Advanced Radiology Services’ commitment to create an environmentally friendly building. The design and materials used in construction are very important in green efforts for LEED certification. However, equally important is the owners’ commitment to maintain the facility in a manner that is healthy for occupants as well as the environment.”

Some of the features of the BARS facility that contribute to LEED-certification include:

  • Building designed to achieve 17.5 percent energy cost savings compared to a building of similar size.

  • Use of solar shading over the windows and appropriately sized overhangs.

  • Uses no ozone depleting refrigerants or refrigerants that contribute to global warming.

  • Use of local/ regional materials including glass, concrete, brick and roofing.

  • Carpeting that contains 66 percent recycled material. In addition, carpet tiles are used instead of standard carpeting, providing less material waste during installation and eventual replacement.

  • Wood-like vinyl flooring, wall protection material, and bumper guards all contain no PVCs. Also, no finish (waxing, sealant) is required for the flooring product.

  • Air system provides 30 percent more fresh air than minimum requirements, improving indoor air quality.

  • 43 control zones provide a high level of occupant control, increasing comfort and productivity. At least half the building occupants may adjust temperature to suit individual tasks, needs and preferences.

  • Reusing abated concrete block from the current BARS building. It will be used for surfacing under the new parking lot.

Over the next two months, the current BARS building will be razed and many materials will be recycled as space is created for a new patient parking lot. Final site work and landscaping will be completed in August. Until that time, BARS patients will continue to access parking from Walnut Street and will be directed to use a temporary entrance along the south side of the new building. In addition, a greeter will be available in the parking lot during this time to help patients access the new building.

About Bronson Advanced Radiology Services

Bronson Advanced Radiology Services is a joint venture of Bronson Healthcare Group and Advanced Radiology Services – Kalamazoo Division. It provides a wide range of diagnostic and imaging services in a freestanding center staffed by a large local group of board-certified radiologists. In addition, Bronson also provides diagnostic and imaging services at Bronson Methodist Hospital, Bronson LakeView Hospital, Bronson Vicksburg Hospital, Bronson Outpatient Center Paw Paw, Bronson Diagnostics Oshtemo, Bronson Diagnostics at Woodbridge, and the Bronson Center for Women.

About Advanced Radiology Services, P.C.

Advanced Radiology Services, P.C. (ARS) formed in Grand Rapids, Mich. in 1997. In 2003, Kalamazoo Radiology, P.C., merged with and became a division of ARS. Kalamazoo Radiology was the oldest continuously practicing radiology group in the United States, having served the patients and hospitals of southwest Michigan since 1897. In 2005, Grand Valley Radiology also merged with and became a division of ARS. The Grand Valley division provides services in Greenville and the lakeshore communities. Combined, the three divisions of ARS serve seven major healthcare systems throughout the greater West Michigan area. For more information, visit

About Bronson Methodist Hospital

Bronson Methodist Hospital, located at 601 John St. in downtown Kalamazoo, Mich., is the flagship of Bronson Healthcare Group, a not-for-profit healthcare system serving all of southwest Michigan and northern Indiana. With 380 licensed beds and all private rooms, Bronson Methodist Hospital provides care in virtually every specialty—cardiology, orthopedics, surgery, emergency medicine, neurology, oncology—with advanced capabilities in critical care as a Level I Trauma Center; in neurological care as a Joint Commission certified Primary Stroke Center; in cardiac care as the region’s first accredited Chest Pain Center; in obstetrics as the leading BirthPlace and only high-risk pregnancy center in southwest Michigan, and in pediatrics as one of only four children's hospitals in the state. The hospital is the recipient of the 2005 Malcolm Baldrige National Quality Award, the nation's highest presidential honor for quality and organizational performance excellence, and was named one of the nation's 100 Top Hospitals for 2005 by Solucient.

Bronson Healthcare Group is one of Kalamazoo’s largest employers and has been ranked for five consecutive years by Working Mother magazine as one of the nation’s 100 best companies to work for. Annually, Bronson provides more than $37 million in community benefits through outreach and charitable care for the un- and under-insured. Bronson also serves the largest percentage of Medicaid patients of any Michigan hospital outside of southeast Michigan.


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