Bronson Named Consumers Choice for Quality

September 29, 2008


National Research Corporation (NRC) recently presented Bronson Methodist Hospital with the 2008/2009 Consumer Choice Award for the Kalamazoo-Battle Creek area. This is the sixth year in a row that Bronson has been the hospital chosen as providing the highest quality healthcare.


Frank J. Sardone, Bronson president and CEO, said, “As an organization dedicated to being a national leader in healthcare quality, it is very rewarding to know that area residents as well as our patients, employees and medical staff view Bronson as the best hospital in the area. We will continue to work hard to meet and exceed the high expectations that people in southwest Michigan have of us.”


Ginny Martin, President of NRC’s Healthcare Market Guide Division, said winners are determined by consumer perceptions on multiple quality and image ratings collected in the company’s Healthcare Market Guide Ticker® study. Nationally, the study surveyed over 200,000 households representing over 400,000 consumers in the contiguous 48 states and the District of Columbia. The winning facilities rank highest in their Metropolitan Statistical Areas (MSAs), as defined by the U.S. Census Bureau.


Questions asked of consumers include which hospital is your top choice for: 1) best overall quality, 2) best image and reputation, 3) best doctors, and 4) best nurses.


“Consumers continue to be empowered to make decisions for themselves and their families when selecting their healthcare facilities and services,” Martin said. “As care options multiply and consumer perception of quality grows in importance, dedication to providing a high level of quality healthcare becomes essential for hospitals. These Consumer Choice award winners exemplify the dedication it takes to provide quality healthcare to their communities, and we are please to honor them through the eyes of their patients.”


About National Research Corporation


National Research Corporation (NASDAQ: NRCI) is an industry leader, with more than two decades of experience in healthcare performance measurement and improvement. This is the thirteenth year NRC has awarded hospitals in 250 markets nationwide whose consumers have recognized them for providing quality healthcare services.


NRC’s Healthcare Market Guide Ticker is the nation’s largest and most comprehensive study of its kind. No other study used to measure hospital performance and preferences contains more consumer responses than NRC’s study. The study has a margin of error of + or – 0.2 percent at a national level.



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