Kohl’s Cares® Donates $59,512 to Bronson Children’s Hospital for Injury Prevention Programs in Kalamazoo County

September 18, 2013

Bronson Children’s Hospital will receive more than $50,000 from Kohl’s Department Store during the Child Passenger Safety Week Celebration / National Seat Check event on Saturday, September 21, from 10 a.m. until 2 p.m. at Westwood Fire Station, 1310 Nichols Rd., in Kalamazoo. 


Bronson is the only children’s hospital in southwest Michigan. Since 2005, Kohl’s has gifted more than $557,557 to the hospital for community outreach programs focused on injury prevention and health education.

“Kohl’s has been a great partner of Bronson Children’s Hospital,” says James L. Loker, M.D., medical director. “This gift will allow us to continue health education and injury prevention programs that have a positive impact on the lives of area children and their families.”

Car Seat Safety: Hands-On Instruction

In motor vehicle crashes, car seats reduce the risk of fatal injury by 71 percent for children younger than 1 and by 54 percent for children 1 to 4 in passenger cars, according to data collected by the National Highway Traffic Safety Administration. In 2009 alone, 754 children 12 or younger were killed in motor vehicle traffic crashes while riding in passenger cars or light trucks. And among those who were fatally injured where restraint use was known, 42 percent were unrestrained. Many of these tragedies could have been prevented if the children were in the right restraint for their age and size. 

Certified child passenger safety technicians from Portage Fire Department, Kalamazoo Dept. of Human Services, Bronson Children’s Hospital, Borgess Medical Center, Michigan State Police, Bethany Lutheran Services, etc. will educate parents and caregivers about proper installation and use of child safety seats and booster seats at the car seat checkup event. 

Car Seat Checkup Checklist 
  • Right Seat. This is an easy one. Check the label on your car seat to make sure it’s appropriate for your child’s age, weight and height. Like milk, your car seat has an expiration date. Just double-check the label on your car seat to make sure it is still safe.  
  • Right Place. Kids are VIPs; just ask them. We know all VIPs ride in the back seat, so keep all children in the back seat until they are 13.
  • Right Direction. You want to keep your child in a rear-facing car seat for as long as possible, usually until around age 2. When he or she outgrows the seat, move your child to a forward-facing car seat. Make sure to attach the top tether after you tighten and lock the seat belt or lower anchors. Continue to use a booster seat until your child properly fits in the seat belt, usually when he or she is between the ages of 8 and 12. 
  • Inch Test. Once your car seat is installed, give it a good shake at the base. Can you move it more than an inch side to side or front to back? A properly installed seat will not move more than an inch. 
  • Pinch Test. Make sure the harness is tightly buckled and coming from the correct slots (check car seat manual). Now, with the chest clip placed at armpit level, pinch the strap at your child’s shoulder. If you are unable to pinch any excess webbing, you’re good to go.

The checklist takes only 15 minutes to complete and provides important tips that will help parents ensure their car seat is used and installed properly.

About Bronson 
Bronson Healthcare is a not-for-profit, community-governed health system serving ten counties in southwest and south central Michigan. With 7,100 employees, more than 1,000 medical staff members and 812 licensed beds, Bronson is the largest employer and leading healthcare system in southwest Michigan. It offers a full range of services, from primary care to critical care, across more than 60 locations. 

Key member organizations include: Bronson Methodist Hospital, Bronson LakeView Hospital, Bronson Battle Creek, Bronson Vicksburg Outpatient Center, Bronson Medical Group, Bronson HealthCare Midwest, Bronson Advanced Radiology Services, Bronson Home Health Care, Bronson Commons, Bronson Staffing Service, Bronson Lifestyle Improvement & Research Center and the Bronson Health Foundation.  

Bronson’s flagship hospital, Bronson Methodist Hospital in Kalamazoo, is a 434-bed, all-private-room regional referral center providing care in virtually every specialty. It has advanced capabilities in critical care as a Level I Trauma Center; in neurological care as a Joint Commission-certified Primary Stroke Center; in cardiac care as the region’s first accredited Chest Pain Emergency Center; in obstetrics as the leading BirthPlace and only high-risk pregnancy center in southwest Michigan, and in pediatrics as the only children’s hospital in the region. The hospital serves the largest percentage of Medicaid patients in the area and provides a substantial benefit to the community through outreach and charitable care.  

Bronson Methodist Hospital is recognized as a national leader in healthcare quality. Among its achievements is the 2005 Malcolm Baldrige National Quality Award, the nation's highest presidential honor for quality and organizational performance excellence. In 2009, the hospital received the AHA McKesson Quest for Quality Prize awarded annually to only one U.S. hospital and joined the top five percent of hospitals in the nation designated a Magnet Hospital for Nursing Excellence. Bronson has been ranked in the top five percent of hospitals in the nation as a Healthgrades Distinguished Hospital for Clinical Excellence (2009–13) and in 2013 was named one of Healthgrades America’s 100 Best Hospitals.

For more information, visit www.bronsonhealth.com.

About Kohl’s 
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,155 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $231 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/kohls/) and Instagram (http://instagram.com/kohls).