Kohl’s Cares® Donates $72,243 to Bronson Children’s Hospital for Injury Prevention Programs - Bronson Healthcare

Published on October 30, 2014

Kohl’s Cares® Donates $72,243 to Bronson Children’s Hospital for Injury Prevention Programs

KALAMAZOO, Mich. – Bronson Children’s Hospital will receive more than $72,000 from Kohl’s Department Store to support childhood injury prevention efforts. Kohl's commitment to Bronson Children’s Hospital is made possible through the Kohl's Cares® cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys, where 100 percent of net profit benefits children’s health and education programs nationwide, including hospital partnerships.

Bronson is the only children’s hospital in southwest Michigan. Since 2005, Kohl’s has gifted more than $629,800 to the hospital for community outreach programs focused on injury prevention and health education.

“Kohl’s is a great partner of Bronson Children’s Hospital,” says Aaron Lane-Davies, M.D., medical director. “This gift will allow us to continue health education and injury prevention programs that have a positive impact on the lives children and their families in our community.”

Bronson Children’s Hospital focuses its injury prevention efforts on child passenger safety, bike safety and winter sports safety with an emphasis on teaching parents and kids about the importance of using proper safety equipment.

Car Seat Safety

In motor vehicle crashes, car seats reduce the risk of fatal injury by 71 percent for children younger than 1 and by 54 percent for children 1 to 4 in passenger cars, according to data collected by the National Highway Traffic Safety Administration.

Certified child passenger safety technicians from Bronson and community partner agencies educate parents and caregivers about proper installation and use of child safety seats and booster seats at the car seat checkup events.

Bicycle and Helmet Safety

More children ages 5 to 14 are seen in emergency rooms for injuries related to biking than any other sport. Helmets can reduce the risk of severe brain injuries by 88 percent. In addition to bike safety events to educate children and parents on rules of the road, Bronson Children’s Hospital also provides helmet blitz events throughout the year for summer and winter sports. Children come to be properly fitted for a helmet.

To see a list of upcoming safety events and activities, visit bronsonhealth.com/kohlscares.