Sue (Reinoehl) Birch, FACHE
Senior Vice President, Strategy and Communication & Chief Strategy Officer
Sue (Reinoehl) Birch is responsible for Bronson system strategic planning, market research, corporate communications, public relations, marketing, and board development.
Birch has over 26 years of experience in health care administration. She has held many roles at Bronson, including outpatient services, physician recruitment and development, physician practice administration, regional development, planning, marketing, and service line administration. Prior to joining Bronson, Birch was the system vice president for physician support services at Oakwood Healthcare System in Dearborn, Michigan.
Birch received her Master of Health Services Administration in Hospital Administration from the University of Michigan in 1986 and her Bachelor of Arts in Business from Michigan State University in 1984. She served on the Malcolm Baldrige National Quality Award Board of Examiners. She is a fellow of the American College of Healthcare Executives (ACHE), a member of the Society of Healthcare Strategy and Market Development (SHSMD), and served in various community leadership roles including the newly merged Greater Kalamazoo United Way and the United Way of Battle Creek. She also serves on the West Michigan Cancer Center Board of Directors, Kalamazoo Symphony Orchestra Board of Directors, and YWCA Women of Achievement Committee.